Sunday, September 13, 2009

Great American Marketing

At a shopping plaza, between a store called Children's Place and another called Motherhood Maternity, stands the best example of marketing to a target audience that I've ever seen: Great American Cookie. They sell giant cookies of all varieties.

On one side, you're most likely to go in if you're pregnant. And if you're pregnant, you're hungry. On the other side, you're likely to go in if you have kids in tow. And if you have kids in tow, they're hungry.

Seriously, Great American Cookie, that's some great American advertising.

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