Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, July 14, 2011

It's all Greek *style* to me

The gods have not been favorable to me.

After trying it at a friend's house, I was highly impressed by the honey and strawberry yogurt from the "Greek Gods" brand. I later saw it at my own grocery store and, even though it was expensive (right on par, per ounce, with the organic brands), I justified the purchase by thinking of all the benefits of Greek yogurt. In addition to its rich, creamy texture, the nutrients are highly concentrated, with the most notable benefit being a much higher protein content than regular yogurt.

I was happy with my purchase until, on a whim, I decided to compare my new favorite product with a Drumstick ice cream cone. The fat and sugar comparison blew me away.

Yogurt: 15 grams of fat, 36 grams of sugar.
Drumstick: 18 grams of fat, 21 grams of sugar.

Whoa, I thought, I guess I'll have to think of it like eating ice cream with protein. But then I noticed the protein content was 8 grams per cup, which was less than the regular old Dannon yogurt right beside it.

It was all very puzzling and disturbing to me so I kept looking at the package until an ominous word I hadn't noticed suddenly popped off the package: style.

Yes, it says "Greek Yogurt" in big letters and then right after that, in smaller letters, it says "style."

Greek yogurt STYLE????

No wonder it doesn't have the protein that Greek yogurt has. It's NOT Greek yogurt!

I am left now shaking my fists at the Greek Gods, cursing their natural-looking packaging and deceitful ways.

Lessons learned:

*Read the label (yes, that was my bad).
*If it's packaged like Greek yogurt, priced like Greek yogurt, and called Greek yogurt *style,* it may as well be a Drumstick.