Dan Zarrella spent two years collecting and analyzing data and put together his best practices for the best days and times for tweeting, facebook posting, blog posts, emails, etc.Frontline Ink will be using this information to increase value for our clients' blog posts, e-newsletters, tweets and more.
See some of the highlights below or listen to the complete webinar here.
Dan opens with a concept called "contra-competitive timing,” which basically says that when the noise dies down, your voice is more likely to be heard.
Twitter:
- Most re-tweetable hours are between 2 p.m. and 5 p.m.
- Click-through rates are highest on Saturdays and Sunday, and lowest on Mondays and Thursdays
- Tweet content frequently, just use varying language. For example, tweet the title, then use a pull quote, then tweet with a new pull quote. But...
- When you're sharing your own info, give some time between tweets
- Weekends are best for Facebook sharing
- Open rates are higher on weekends and early mornings
- Click-through rates are higher on weekends
- Know your audience: men are more likely to read at night, and women are more likely to read in the morning
- People are more likely to read your blog during the week, but more likely to post on Facebook on the weekend
- Posts that go up around 10 a.m. or 11 a.m. get the most views, but comments spike on weekends
- Links (which help SEO) tend to be highest on Monday and Thursdays
- To increase links, publish early in the morning
- Blog a ton! The more you blog, the more views you get
