After meeting the seven-foot polar bear and the tour guides who "know everything," I wasn't quite sure what to expect from the
Coca Cola museum.
And then I watched Fizzy Bot (the packaging robot) fill bottles and I moved on to a hall commemorating milestones from the invention of the beverage to the penning of the logo.
But what really got me feeling excited (and thirsty), were international commercials and ads from years past. My favorite promoted unity and diversity. In it, people from all around the world pull their tables and tablecloths into the street and set them up side by side in one big neighborhood picnic. They share their foods with each other, and of course, they each have a coke in hand.
In another, from the 70s, people in the garb of the day gather from different countries and cultures to sing on a hillside,
"I'd like to buy the world a coke and teach them all to sing..."
One was just plain entertaining--a kid on a park bench imitates a cell phone ring and pretends to look for his phone. Finally, he pulls a bottle of coke from his pocket, opens it, and holds it out to a girl sharing the bench, "It's for you."
After watching who knows how many coke bottles being opened on screen, they finally send you into a tasting room where you can drink all the coke products you could possible want. They have the American classics as well as products from around the world. Sweet, fruity (grape, kiwi, strawberry, orange, etc.), sour (like Lemon Wacky Hello), minty, and more. Some tasted familiar, and some were just yucky.
Luckily, I'd been warned to drink only small portions so I didn't leave feeling sick, but I still drank enough to have a sugar high.
And, brilliant marketers that they are, the good people of Coke get you all hopped up on sugar and then send you into the Coke store, where you have opportunity to spend whatever money you have left on Coke products, complete with Coke labels. I don't often like paying full price, especially for the privilege of advertising a product, but there was one shirt that left me happy to do both. It has the following words printed across the front: snowflakes, long walks, new crayons, blowing bubbles, music, fresh sheets, watermelon, parades, rock and roll, tulips, yellow galoshes, green grass, tire swings,
ice cream sandwiches, plane rides, bowling, freckles, surfing, sandcastles, field trips, going to the park, blue jeans, cupcakes, roller coasters, balloons, patios, stargazing, horseback riding, going to the zoo, pinwheels, tree-climbing, tennis, inside jokes, old movies,
corn on the cob,
teddy bears, graduation, and tree houses.
To me, the shirt represents the last words of one of the international commercials, "Soy vida" which means "I am life."